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Case Study: Successful Target Audience Building for a Brand

How we successfully built an active community and increased profits by 180% for a brand in six months.

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Project Overview

Our client is Riashan, a premium brand in the furniture industry, facing significant challenges in achieving a sustainable presence on social media and building an active community that drives sales. A Plan Agency stepped in with a distinctive strategic plan executed with precision and professionalism, resulting in a radical transformation of the brand's presence on social media platforms within just six months. We successfully increased sales of Riashan's specialized furniture store from 500 SAR per day to as high as 90,000 SAR on some days, or at least 40,000 SAR on other days. From a total monthly sales of 90,000 SAR to approximately 780,000 SAR monthly, and from 310 monthly orders to as many as 2,250 monthly orders.

Audience Research and Strategy Development

We started by conducting in-depth research to understand Trendy’s target audience, including their interests and online behavior. This information helped us craft a comprehensive social media strategy focused on creating content that aligns with the audience’s needs and preferences. Our plan included a mix of engaging posts, user-generated content, and interactive elements to boost engagement and participation.

Content Creation and Branding

In the second phase, we focused on developing high-quality, engaging content that reflected the brand's identity and values. We created a consistent look for social media profiles, using a cohesive color scheme and appealing visuals. The content strategy included regular posts showcasing daily life tips, product displays, and stories highlighting customer experiences.

Influencer Partnerships and Campaign Launch

To enhance the campaign's reach, we collaborated with celebrity influencers whose values and audience align with Trendy's. These influencers helped create buzz and authenticity around the brand. We launched the campaign with a series of posts and stories, supported by influencer collaborations, to introduce the audience to the brand's new approach and encourage followers to engage with the content.

Community Engagement and Real-Time Interaction

Building an active community requires active engagement. We dedicated time to responding to comments, messages, and mentions, enhancing the sense of connection with followers. Hosting live Q&A sessions, giveaways, and interactive polls boosted engagement. We also highlighted user-generated content, making followers feel valued and part of the brand's journey.

Performance Tracking and Optimization

Throughout the campaign, we closely monitored performance metrics such as follower growth, engagement rates, and customer feedback. Using this data, we made real-time adjustments to the content strategy, ensuring continuous improvement. Regular performance reviews helped us identify successful tactics and areas needing improvement, allowing us to maintain community growth effectively.

Achieved Results

200%

Increase in Organic Traffic

180%

Increase in Online Sales

Top 3

Rankings for Key Product Keywords

50%

Increase in New Customer Acquisition

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