Home Our Services Our Team Case Studies About Us Contact Us عربي

Digital Marketing Strategies to Boost E-commerce Sales

Case Study: How We Improved Site Structure and Content for a Pet Products E-commerce Store Leading to a 2.57% Increase in Organic Traffic in Six Months

Get a Free Consultation

Project Overview

At A Plan, we successfully increased the profits of Pet zone, a Saudi-based pet supplies store, through SEO improvements. Read on to learn how we boosted traffic by 2.57% and profits by 17.48%. SEO is a crucial part of digital marketing, as it optimizes the site and ensures it appears in top search results. With this in mind, we set out a strategic plan to improve SEO and increase the store's sales.

1. Comprehensive Site Audit: Identifying Weaknesses and Opportunities to Improve Your Site's Performance

We identified several major content issues, including: Duplicate titles and meta descriptions across many pages. Product pages were either devoid of content or had content copied from other sites. Keywords that the site ranked for were not relevant to its niche. A complete lack of meta descriptions on many pages. Challenges we tackled: Significant decline in traffic and sales. Strong competition from numerous e-commerce stores. Site absence from the first page of search results. Numerous pages showing as 404 errors.

2. Technical SEO Optimization: Laying the Foundation for Success

Identifying crawl errors through crawl report analysis. Checking the status of HTTPS (HyperText Transfer Protocol Secure). Reviewing the XML sitemap status. Measuring site loading time. Ensuring mobile compatibility.

3. Content Optimization: Creating High-Quality, SEO-Friendly Content

The action plan included several key points: Keywords Creating a detailed keyword plan that includes long-tail and short-tail keywords, with a focus on transactional keywords to improve product and page rankings in search engines. Conducting a comprehensive blog audit and updating the most visited pages. Linking between the blog and products to encourage purchases. Content Optimizing main and sub-categories for search engines by adding compelling titles and concise descriptions. Creating exclusive, high-quality content for the most in-demand products. Adding catchy titles, brief descriptions, and tags to product images. Writing educational articles to attract customers. Links Removing harmful links and building quality links to strengthen domain authority. Creating a plan for internal links between products and between the blog and articles. CTA Adding a WhatsApp icon on all store pages to facilitate customer communication. Offering multiple payment methods and shipping companies to meet everyone's needs.

4. Site Structure Improvement: Enhancing User Experience and Navigation

A well-structured site not only improves user experience but also boosts SEO performance. We restructured the e-commerce store's architecture, ensuring an intuitive navigation system. This involved creating clear pages, improving internal linking, and implementing breadcrumb trails. These changes made it easier for users to find what they were looking for and for search engines to understand the site hierarchy.

5. Continuous Analysis and Monitoring Strategy: A Path to Sustainable Growth

SEO is not a one-time effort but an ongoing process that requires careful monitoring and constant adjustment. After implementing the initial improvements, we relied on real-time analytics to continuously monitor the site's performance. By tracking key metrics such as organic traffic, bounce rates, and conversion rates, we gathered valuable data. Based on this data, we made ongoing strategic adjustments, ensuring the site's sustainable growth and ability to adapt to changes in search engine algorithms.

Results Achieved

2.57%

Increase in Organic Traffic

17.48%

Increase in Online Sales

Top 3

Rankings for Key Product Keywords

50%

Increase in New Customer Acquisition

Ready to Boost Your Online Presence?

Let us help you achieve similar results for your business. Contact us today for a free consultation.

Get Started